Mark Kouedjin

Belmont City College

Year 12

Digital design

59.4 x 42 cm

This design is in response to ‘Year 12s of Belmont City College’ – a visual branding task. The work began when we interpreted a design brief to understand our client, target audience and associated styling conventions. We analysed competitors’ branding and identified the nuances of specific audiences with regards to their cultural values and beliefs. I developed a variety of design sketches, using ideation techniques. These concepts were expanded by digitising the design, examining typographic options and experimenting with colour theory, whilst evaluating the suitability of these design choices against the brief.