Sophie Pavicic

Shenton College

Year 12

Graphic Design Photography

60 x 60 cm

This is one of a series of nine photographs from a task where we were required to create an Instagram profile for a coffee shop. I took inspiration from Instagram profiles for other coffee shops in the local area. The purpose of this photograph is to promote the company and entice consumers who use the application to visit the shop by appealing to contemporary coffee culture and the rise of promotion through social media. The refined colour palette and clean-cut design create a corporate atmosphere, selling an idealised product whilst instilling in the consumer a feeling of confidence about the product’s quality.